Work

ART DIRECTOR & CREATIVE THINKER. CREATIVE AT MOTHER.

Summer ‘25

TENCENT Here We Go Round and Round. A dynamic look at how Tencent’s lesser-known investments quietly enhance everyday life beyond just web services. Set to a reimagined version of “Here We Go 'Round the Mulberry Bush,” it envisions a seamless, digitally transformed world full of energy and optimism. Art direction, collaboration with ManvsMachine.

BOSE Hear it all. All the time. YUQI moves to her own rhythm, fully immersed in sound without ever tuning out the world around her. With the Ultra Open Earbuds, YUQI’s in her own flow: music on, world open, rhythm uninterrupted. We spun the camera around her to bring that feeling to life. Creative and art direction.

THE WOOLMARK COMPANY 3,860m above sea level. An earth-friendly installation sourced from Nature, the intent remains to make people think about choosing clothes that can be returned to Nature—that which is able to give back to the planet in the most significant, most beautiful way. Creative and art direction.

THE WOOLMARK COMPANY An ode to Merino Wool. A circular fibre reborn over and over, and loved in every life. Creative and art direction.

THE NORTH FACE Worth the Climb. Beneath a scorching sun, four friends set out to film a TikTok video where no one has ever TikTok’ed before. Creative and art direction.

THE NORTH FACE Make yourself at home in Mother Nature. Come outside and get comfy in Mother Nature. Creative and art direction.

RIMOWA Never Still, featuring Jay Chou. Strolling through the colourful streets of London, Jay lets his observations about the world around change him, leading to a passionate mini-duet with a performer in St. Pancras Station. Art direction.

UNIQLO x MOTHER Never Stop Needing Mama’s Love. This is our love letter to moms everywhere: a Mother’s Day collaboration with UNIQLO celebrating the abundant and unending love of tireless, stubborn mothers. The collection features eight original designs that bring to life recognisable things mothers do: From peeling endless eggs to constantly proffering hot water bottles to protecting their children’s spirits with jade amulets - each design is an expression of the different little ways that love is conveyed through a mother’s hands. Art direction and graphic design.